Kiki de Montparnasse Debuts Swimwear

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Kiki de Montparnasse is diving into swim. The luxury lingerie, ready-to-wear and pleasure brand on Monday will mark its evolution into a lifestyle brand with the debut of its first swimwear collection.  “I’ve been with the company now for one year, and I think about one month in, I connected with our vice president of design and I said I would really like to give swim a go. We already have the patterns. We already have our fit down. We already have this arsenal that we could use, and it’s a natural segue into swimwear,” the brand’s global president Alexa Cahill told WWD. Related Articles Fashion Features Controversial Fashion Show at Ski Resort in India During Ramadan Creates Debate Celebrity News Skims Installs a 60-foot Kim Kardashian Balloon in Times Square to Celebrate Its Latest Swimwear Collection Kiki de Montparnasse swimwear Courtesy of Kiki de Montparnasse The launch follows last year’s bridal category introduction, which Cahill said had a tremendous response with a wider audience, expanding from their loyal Gen X and beyond customers to younger, Gen Z and Millennial shoppers. You May Also Like “In the world of swimwear, it was really important to us that we captured that ageless fashion customer who appreciates how it fits on your body, as well as someone who just really takes care of herself and really appreciates the fabric. We wanted to go after that new customer that we weren’t necessarily getting in the lingerie world since we had that information from the bridal analytics. We just saw this as an opportunity to go after a new demographic,” she explained.  Kiki de Montparnasse swimwear Courtesy of Kiki de Montparnasse The debut collection features 21 styles across one-piece suits, bikinis and cover-ups in multiple colorways, including signature black and ivory, “mink” pink, ”tortue” green and “la mer” blue. The line pays homage to the brand’s lingerie heritage through minimalist, luxe and sexy styles, as seen through the asymmetrical one-piece that was inspired (and “Kiki-fied” with a thong bottom, Cahill said) by an archival design from 10 years ago that was never produced, she noted. Additional styles include the backless, long-sleeve Peep Show Rash Guard with side mesh panels; the Lace Inset Balconette Bikini top and bottom with waterproof lace details that echo the brand’s bestselling Lace Inset lingerie, and the La Sirène One Shoulder Asymmetrical maillot. Furthermore, cover-ups span from the beach-to-bar Diamante romper to coordinating pin-tuck cotton voile sets. Kiki de Montparnasse swimwear Courtesy of Kiki de Montparnasse The collection, priced between $150 and $550, will be available for purchase exclusively through the brand’s e-commerce, as well as with select retail partners, Net-a-porter and Saks Fifth Avenue. Following the debut spring swimwear collection launch, the brand will release its second buy now, wear now lineup in May and third offering for the resort 2026 season.  “We’re really excited by this category. We think it’s a natural extension and part of our growth opportunity. Kiki is about women’s empowerment. With swim, we’re giving that woman that confidence and just really making her feel empowered when she goes out, whether she’s going on a yacht or taking a dive into the pool,” Cahill said.

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